Department of Writing and Communication launches Ice Cream Entrepreneur Program
Summer program is in partnership with Yo Mama’s Ice Cream
Looking for a fun, interactive and entrepreneurial way to spend your summer while building your resume? NSU’s Department of Writing and Communication invites high school students to become masters of marketing and communication this summer as part of its newly launched Ice Cream Entrepreneur Program with Yo Mama’s Ice Cream in Fort Lauderdale, Florida.
The free, week-long program will take place on NSU’s main campus from Monday, July 31, to Friday, Aug. 4, from 9 a.m. to 12 p.m. and will also include on-site visits to Yo Mama’s Ice Cream. Student teams will spend four days of the week learning how to create and launch a new ice cream flavor in partnership with Yo Mama’s Ice Cream. On the final day, students will deliver an oral presentation pitching their ice cream flavor to a panel of judges. The winning flavor will have the opportunity to be produced locally by Yo Mama’s.
The program, sponsored by the Department of Writing and Communication, was created to offer high school students interested in the field of communication a community-led experiential opportunity, said program director Stephen Andon, Ph.D., assistant professor of communication.
“Our major is an inherently creative one, so a community project that can combine writing, strategizing and presenting ideas is a natural fit,” Andon said. “The fact that the program centers on the ability to create an ice cream flavor is, pardon the cliché, the cherry on top.”
Andon looks forward to working through the creative process with students, he said.
“The program is really about their ideas and how we can help them harness their creativity to create a compelling flavor, campaign and presentation. I'm very excited to see what they come up with and to celebrate their work at the camp's taste test and pitches to Yo Mama's Ice Cream.”
High school students selected for the program will have the chance to work on NSU’s campus with Andon, other NSU faculty and communications and marketing industry professionals.
“We are excited to sponsor this program and offer high school students the unique opportunity of working with university faculty on our campus while developing industry-driven skills that will prepare them for careers in communication,” said Shanti Bruce, Ph.D., professor and department chair.
For more information about NSU’s Ice Cream Entrepreneur Program or to apply for the program, click here.