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B.A. in Communication launches new curriculum

Features concentrations in Strategic Communication, Digital Media Production and Journalism

Nova Southeastern University’s undergraduate Communication program is evolving alongside today’s communication landscape with new concentrations, minors and course offerings in Strategic Communication, Digital Media Production and Journalism.

The three new concentrations each feature 24 credits and are designed to provide Communication majors with the depth of knowledge and wide range of skills that communication professionals need to thrive in their careers. In addition to electing a concentration, students can further add to their skillsets by combining their Communication major and concentration with any of the other two minors for an additional 15 credits.


“As students prepare to move into careers in communication, it is vital that they have mastered a variety of communication skills to be competitive in the job market,” said Megan Fitzgerald, Ph.D., associate professor of communication for the College of Arts, Humanities, and Social Sciences’ Department of Writing and Communication. “The great thing about our revised curriculum is that it gives students both the knowledge and experience needed to develop these skills and succeed as communication professionals.”

The new Digital Media Production, Strategic Communication, and Journalism concentrations and minors replace the previous Communication tracks and are designed to provide Communication students with sought-after skills and specialties within the field. The Digital Media Production concentration/minor feature technical coursework that will equip students with industry-driven production and editing skills; the Strategic Communication concentration/minor combine public relations and media relations courses with advertising offerings for a fully integrated experience; and the Journalism concentration/minor offers courses that reflect the demands of writing and producing news in the digital age.

“One of the most exciting things about the new curriculum is that it encourages our students to unleash their creative talents as media producers, evaluators and influencers,” said Stephen Andon, Ph.D., assistant professor of communication for the Department of Writing and Communication.

The new curriculum, which launched in fall 2016, was reshaped with input from numerous local, statewide, national and international media professionals, including content producers, news anchors and directors, and various communications, marketing and public relations executives, to incorporate the course offerings and skills that will best prepare communication students for careers in the field.

"I am excited about the changes to the Communication major because they were informed by successful, working professionals," said Shanti Bruce, Ph.D., chair of the Department of Writing and Communication.

To learn more about the B.A. in Communication and the new concentrations, click here.

For more information about the new Communication minors, click below:

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