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High school students invited to apply to NSU’s Second Annual Ice Cream Entrepreneur Program

Students will create new ice cream flavor

Looking for a fun, creative and free way to spend your summer? Here’s the scoop! High school students are invited to apply to take part in Nova Southeastern University’s Second Annual Ice Cream Entrepreneur Program, taking place July 16-20, 2018, on NSU’s main campus as part of National Ice Cream Month.

ICEP

The program, hosted by NSU’s Department of Writing and Communication within the College of Arts, Humanities, and Social Sciences, will take place from 9 a.m. to 12 p.m. in the newly launched NSU Write from the Start: Writing and Communication Center, located on the fourth floor of the Alvin Sherman Library.

“Building on last year’s success, I am excited to continue welcoming high school students to campus to enjoy learning communication skills from our esteemed faculty,” said Shanti Bruce, Ph.D., professor and chair of the Department of Writing and Communication.

Student teams will spend the week with university faculty and business experts learning how to create and launch a new ice cream flavor in partnership with Yo Mama’s Ice Cream of Fort Lauderdale. Following four days of interactive workshops, guest lectures from faculty and industry pros, and a site visit to Yo Mama’s Ice Cream, students will have the chance to pitch their ice cream flavors to a panel of judges on Friday, July 20. The winning flavor will be produced locally and available to customers at Yo Mama’s on Saturday, July 21.

Judges for the 2018 program include Lee Feldman, owner of Yo Mama’s Ice Cream; Matt Levinson, vice president and managing director at O’Connell & Goldberg Public Relations in Hollywood, Florida; Laurie Menekou, founder and president of Conceptual Communications in Fort Lauderdale, Florida; Chris Neff, senior director of innovation for the Miami-based marketing and advertising firm the community; faculty members from the Department of Writing and Communication; and more.

In 2017, the Department of Writing and Communication partnered with Yo Mama’s Ice Cream to create the program and offer high school students interested in communication, business, advertising, branding and public relations the chance to work with NSU faculty and industry experts on a real product launch.

“Last year’s class was a great start for this program, and we are looking to build on that success with insightful and creative work from our participating high school students this year,” said Stephen Andon, Ph.D., assistant professor of communication and faculty advisor for the program. “I am very much looking forward to helping students achieve their creative vision and taste some delicious ice cream flavors with the help of Yo Mama’s again this year.”

Students can learn how to apply at www.nova.edu/icecream and submit their applications until Friday, July 6.

Learn more about the department’s B.A. in Communication program here.

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