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DWC partners with Hoffman’s Chocolates to create an experiential learning course

Part of undergraduate Communication major

CAHSS' Department of Writing and Communication is collaborating with Hoffman’s Chocolates to create a new course focused on advertising, branding, and consumer product design. Through the course, Associate Professor of Communication, Stephen Andon, Ph.D., will teach students to work as an advertising and product development team. Students will study consumer trends, brainstorm with marketing and communications experts, and visit Hoffman’s chocolate factory. Ultimately, students will not only propose a new retail product, but also a branding and advertising campaign that Hoffman’s Chocolates may use to sell the product.

Hoffman's chocolate

“When I look at the Communication major, I think of it as a creative endeavor. As such, we try to find unique partners to supply our students with real world problems. This course marries the best of both worlds; it gives students the opportunity to explore their creativity based on the knowledge they gained as an undergraduate while also connecting them with a local company,” said Andon.

Students will learn the steps that an advertising agency would take to work with a company or product, such as analyzing research and creating a creative brief that outlines advertising and media strategies. Students will work with the production process, branding, store display and promotion strategies, and much more. They will also utilize important communication skills, including public speaking, visual persuasion, design, naming, social media, networking, video production, and more.

“This is an exciting opportunity to collaborate with a corporate partner to provide students with an exceptional experiential learning opportunity. I am impressed with Dr. Andon’s innovative course design, and I can’t wait to see what the students create,” said Shanti Bruce, Ph.D., Professor and Chair of the Department of Writing and Communication.

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